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5 Lead Nurturing Notions

 
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Telem
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Joined: 01 Jan 1970
Posts: 81
PostPosted: Thu Apr 19, 2007 8:33 pm    Post subject: 5 Lead Nurturing Notions Reply with quote
Half of all the leads you create and qualify are interested but not-yet-ready to buy. Nurturing and engaging them till they ripen is a necessary but often daunting task, one overlooked by too many marketers aiming to feed a hungry or anxious sales force. Nurturing, like lead generation itself, depends mostly on strategy and sensibility which is then supported by IT or CRM systems. Consider these steps: 1. Accept the nurture notion. Plan on the fact that many of those not-yet-ready to buy, eventually will buy and that the money you've already spent to identify them is worth an added...

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