Telem
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Joined: 01 Jan 1970
Posts: 81
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 Posted: Thu Apr 19, 2007 8:33 pm Post subject: Search is Driving eCommerce |
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Internet Retailer found that search engine marketing drives more than 50% of sales for 30% of the respondent retailers. The race for the best key words and an alternative to Google is on. Search engine marketing is more important to virtual merchants, of whom 40% attribute more than half of sales volume to search, than store based merchants or consumer brands. But across the board merchants are shifting strategy and cash to optimize search results though only 26.4% are outsourcing the task and most see search engine skills as a necessary in-house competence. Natural search is perceived as better in...
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