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Collateral: Constant Content?

 
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Telem
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Joined: 01 Jan 1970
Posts: 81
PostPosted: Thu Apr 19, 2007 8:33 pm    Post subject: Collateral: Constant Content? Reply with quote
A study of 3000 B2B technology marketers done by MarketingSherpa for Knowledge Storm found that they like what they're doing. But do they know any different? Seventy five percent of marketers create white papers and -- surprise of surprises -- 72 percent of prospects said they use them and 58 percent say they love to pass them along. So I'm wondering if these guys love what they are currently doing because they haven't really experimented with things that are new, different, difficult or costly. And while white papers get good marks in the study, there is an appetite for articles...

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