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Mining Marketing Blogs

 
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Telem
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Joined: 01 Jan 1970
Posts: 81
PostPosted: Thu Apr 19, 2007 8:33 pm    Post subject: Mining Marketing Blogs Reply with quote
Kevin Hillstrom analyzed 188 posts during the first seven days of April from bloggers on Mack Colliers Top 25 Marketing blogs list. He found that bloggers aren't necessarily negative and that we are groping for ways to use this medium. Having come from the corporate side at Nordstrom and Lands End, he started with the premise that pundits frequently took potshots at brands and that online comments were overwhelmingly negative. Fortunately his data discipline led to the opposite conclusion and he identified a much more promotional spin among the Top 10 versus 11-25, which might actually explain why they get...

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