Telem
Site Admin
Joined: 01 Jan 1970
Posts: 81
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 Posted: Thu Apr 19, 2007 8:33 pm Post subject: List Buying Made Not-So-Easy |
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MarketingSherpa published a great little list buying guide on the same day that B2B reports a growing share for direct marketing. What neither tell you is that List Brokers are down a quart on customer service, responsiveness and expertise especially if you're a smallish buyer. Effective list buying isn't easy to start with. There are no uniform methods for list compilation, search or storage. Getting an apples-to-apples comparison is tough. Every broker (think: Walter Karl, DM2, infoUSA, Worldata and others) does every component task differently. Sending the same e-mail message to 3 or 4 lists requires repeating the same effort...
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